The Pros and Cons of Outsourcing Copywriting

When it comes to the copywriting industry, outsourcing work has become a big part of the business.

SEO copywriting very often will call for the creation of twenty articles or more depending on the job, and sometimes can require the writing of over a hundred articles on one given subject – this can cause a copywriter to have writer’s block.

For a lot of busy website owners who run and manage many different sites, there is not enough time in the day to possibly create all of these articles.

Outsource Copywriting

Outsource Copywriting

Outsourcing or not?

For those who are already tied up running and maintaining their online businesses, the overwhelming task of having to create hundreds of articles a day can be too much to handle. In these cases, outsourcing copywriting work can be the way to go.

Thankfully, there are freelancing services such as elance.com and guru.com that operate as a sort of auction based site where freelance service providers can bid on jobs and projects that are posted by those in need of copywriting services.

Some companies provide outsourcing web copy work for companies such as India, Pakistan and other Asian Countries.

A lot of these types of businesses have their own websites and can often competitively bid on projects at the popular freelancing sites. The one thing to keep in mind with this kind of company is that the people that are writing these articles for low prices, often do not speak fluent English as their primary language, therefore the articles can be of low quality.

However, some of the best and most experienced freelance copywriters who provide excellent quality and minimal rates are from India and Pakistan. You just have to be careful before selecting one.

A different rule

I have a couple of real estate clients in southern Spain on the Costa del Sol and Costa Blanca. They ask me at least twice a year to write new copy for them. The last one being on Costa del Sol property. The problem is that I do not have a great insight on the Spanish property market so I enlist the help of a local Spanish writer who is fluent in English to give me a hand.

Always read samples of articles of all the writers you want to hire. It is a fact that all native speakers cannot write good articles. They do not know perfect sentence construction and do much disaster to work.

The important point is, always read samples before hiring a writer.