There is a lot of talk from marketing professionals on how to write online advertising copy for your online business that is both effective and persuasive to potential customers. The reason for this is because a lot of website owners make the mistake of replacing good, solid content with web elements such as flash animations, in an attempt to draw more attention and business to the site. However, they are actually turning business away. Why is this? Because behind those flash animations and free services that are popping up, there is a lack of quality copywriting content.