Blog

12 Articles

Copywriter

5 Amazing Long-Term Creative Copywriting Strategies

Posted by Seth Chong on

The key to great marketing is that you continually provide creative copywriting. And after a few years, that can be hard.

You might start to feel like you’ve already written about everything in your field. How do you turn your cold brain into red hot ideas?

Take on a persona

Creative copywriting exudes personality. You can get a sense and a feel for the views, ideas and opinions of the minion behind the keyboard.

Why not take this as an opportunity to be someone else, for a change? Pretend you’re writing like a high-school girl who has a huge crush on a boy while you spin out dating blogs.

Imagine you’re a world-traveled adventurer while you give advice about summer vacation spots. You might even jazz up your creative copywriting just by usin’ a new way of talkin’ to your audience.

You might  want to decide you want to try writing for Amazon SEO services as route to a full time job. Explain how you would set off on a journey to be an Amazon copywriter.

Take yourself away from your standard writing practice and give any of the aforementioned ago. I think you might be surprised.

Copywriting Strategies

Copywriter

Building Your Business Through Web Copy

Posted by Seth Chong on

Many businesses opt to utilize web copy to increase profits through boosting their brand online. However, creating web copy that is capable of achieving your company’s goals is not a simple task. These are a few points to keep mind when writing:

Don’t Be Apathetic

When you use passive language, you run the risk of losing your readers part way through your message. It could also make your copy seem outdated or even inconclusive. Therefore, you should remain current and address your targeted reader.

web copy

Articles

The Ways to Write a Review Article

Posted by Seth Chong on

Writing product reviews can be extremely profitable and beneficial if you know how to do it. One of the best ways to advertise available products, is to put together a review that can be accessed by the millions of internet users who can then use your content to help them make a buying decision.

Below are some strategies that can help you write a good review article:

What to Include

Even if you are using the review to advertise products, you should include both positive and negative comments so it seems balanced and not one-sided. Consumers are smart enough to recognize an ad disguised as a review. You should also include a brief explanation of what the product is and how it is used. Instead of using “looking to invest in a property in Spain as an investment”? Keep it short and concise “property investment Spain” this is clear, short and concise. This can help entice consumers who are not yet familiar enough with the product to take an interest.

Article Review

Copywriter

The Pros and Cons of Outsourcing Copywriting

Posted by Seth Chong on

When it comes to the copywriting industry, outsourcing work has become a big part of the business.

SEO copywriting very often will call for the creation of twenty articles or more depending on the job, and sometimes can require the writing of over a hundred articles on one given subject – this can cause a copywriter to have writer’s block.

For a lot of busy website owners who run and manage many different sites, there is not enough time in the day to possibly create all of these articles.

Outsource Copywriting

Outsource Copywriting

Traffic

Techniques to Drive Traffic

Posted by Seth Chong on

Business marketers fail to promote their website on the internet in an appropriate way and as a result they do not get quality traffic. The only way to get higher conversation rates on your site is by driving traffic. There are different ways to manage traffic if you have suitable investment.

Size is crucial: Quality engagement is the key when it comes to social media. On Google plus, having more number of followers is important as it is linked to Google search engine. With more number of followers, your website ranking gets better.

drive traffic

E Books

You Too Can Write an e-Book

Posted by Seth Chong on

E-books sell like crazy on the web, yet many writers worry too much about writing them and never do.

By following just a few key tips, you too can write an e-book.

First, hone-in on the topic you want to write about in your e-book. Research the topic to ensure that readers are seeking this information and buying it. Then, write a series of shorter articles on the topic.

E-Book

Copywriter

How to Overcome Writer’s Block?

Posted by Seth Chong on

Writer’s block refers to the incapability to write on a given subject. It is that temporary gap between gazing at a blank screen or page and loading it with the required information. Writer’s block is very common even amongst eminent web copywriters and can become a very frustrating experience for the writer.

It usually occurs when writers have to write about a topic of which they do not have enough knowledge. It can also happen when the writer has too much information or very little information about the topic. It is also very difficult to write when the topic is uninteresting or if the writer is undergoing a lot of stress.

Writer's Block

Advertising

Writing Online Advertising Copy that is Effective and Persuasive

Posted by Seth Chong on

There is a lot of talk from marketing professionals on how to write online advertising copy for your online business that is both effective and persuasive to potential customers. The reason for this is because a lot of website owners make the mistake of replacing good, solid content with web elements such as flash animations, in an attempt to draw more attention and business to the site. However, they are actually turning business away. Why is this? Because behind those flash animations and free services that are popping up, there is a lack of quality copywriting content.

Online Advertising Copy

Copywriter/SEO

Your Copywriting Can Make a Venture Capitalist Notice You

Posted by Seth Chong on

For ventures seeking a first time entry in the business world, venture capital may become the key that opens these doors. Sadly though, it is seen most of the times that connecting to these venture capital firms can be almost impossible for these new entrepreneur, as most of these capital firms fail to recognize the true potential of such new ventures. Wisely written copywriting can resolve these connectivity problems and may lead to transforming  lost opportunities into some of the most successful ventures.

Venture Capital

Focus on your Venture Capitalist

Copywriter

Be the Copywriter that Everyone Wants to Work With

Posted by Seth Chong on

If you are a professional copywriter, and market yourself as such, you know how important it is to create and maintain a good reputation for and to develop professional relationships with others who want your services. You need to make yourself stand out among the hundreds of other copywriters who are advertising the same services as you are.

popular copywriter

SEO

The Hidden Potential of SEO Copywriting

Posted by Seth Chong on

SEO copywriting is winning immense popularity among websites nowadays. With the goal of enhancing search engine optimization for websites, SEO copywriting services are becoming major contributors to maximizing a website’s potential. The significance of SEO is that it helps to improve search engine directory rankings for websites that use SEO properly. The keywords used in SEO copywriting are the primary source to boosting the website’s ranking by providing optimization of content.

seo copywriting

SEO copywriting performs two primary tasks; one is to help the website hit the desired ranking within search engine directories and the other is to increase reader traffic.